Brand Portal

For companies with a strong brand communicating this brand in a consistent manner is important to their continued existence.  It must be high quality and in accordance with the CI/CD.

Our solutions support customers on a day-to-day basis as tools for an effective and efficient form of brand management.

 

Brand Management Portal

A brand management portal communicates the CI/CD guidelines online in the form of a website and, at the same time, illustrates how the CI/CD are applied. External agencies or employees receive direct access to all relevant definitions in their most up-to-date form. The most important materials such as templates, logos and PDF documents are provided as downloads within the context of the content – for logo definition, the available logo in different formats; for the world of images, exemplary images. A brand portal is developed mostly with the lead agency. In this respect, Picturepark is the main tool used for design and management.

 

An efficient tool

Picturepark is the foundation for a brand portal. Here, all of the materials such as logos, images and templates are managed and made available via the brand portal.

Picturepark is to a certain extent the tool which equips a brand portal, but which can also publish certain images in the company website or on the intranet.

Content within the brand portal or website can easily be updated without any knowledge of programming. This reduces dependencies and facilitates a speedy, targeted form of communication.

  • Central platform for the most up-to-date material
  • Access for authorised users at any time; decentralised access also possible
  • Sending of mailings t relevant user groups in order to communicate updates

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